Brad Smith: Written Testimony on the Google/Yahoo! Agreement and the ::
Senior Vice President and General Counsel of Microsoft before the United States Senate Judiciary Committee to sell its ad space inventory for less
http://www.microsoft.com/Presspass/exec/bradsmith/07-15testimony.mspxHOME |
First came the acquisitions feeding frenzy in online advertising.
Google got DoubleClick, Yahoo ate up Right Media, and Microsoft gobbled aQuantive. Now it's up to the Federal Trade
Commission (FTC) to make sure nobody got sharked.
Following the requirements of the Hart-Scott-Rodino antitrust act,
the FTC is conducting a review of Microsoft's $6 billion bid for
aQuantive, a Microsoft spokesperson told internetnews.com.
The spokesperson characterized the investigation as "part of the
normal regulatory review process" and said Microsoft submitted a
routine filing under the federal rules that give regulators authority
to review large mergers during 30-day periods.
The investigation differs from the FTC's "second review" or current investigation into Google's acquisition of DoubleClick, according the spokesperson who refused to comment further.
The FTC is also investigating Yahoo's $680 million offer for the
final 80 percent of the Right Media Exchange, the Wall Street
Journal reported.
FTC spokesman Frank Dorman confirmed the Journal's report. "Can't
say there's anything incorrect about it," Dorman told
internetnews.com. Yahoo did not return calls requesting comment.
TechLuver.com Microsoft::
Yahoos Response to Microsofts Proposal: (we are) Looking at all of Our Microsofts Atlas to become exclusive ad serving platform for Viacom US web sites
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E-Commerce News: Deals: FTC Blesses Google-DoubleClick Union Despite ::
as European Union regulators have yet to conclude their own investigation. Yahoos (Nasdaq: YHOO) buy of Right Media and Microsofts $6 billion takeover of
http://www.ecommercetimes.com/story/FTC-Blesses-Google-Dou-Privacy-Furor-60874.htmlHOME |
The new investigations follow the FTC's ongoing look at the Google-DoubleClick merger.
As internetnews.com previously reported, sources close to the
deal say an FTC review rarely results in blocking a merger. Still,
Google isn't "counting its chickens before the government let's they
hatch," Google director of AdSense Kim Malone told FTC Clears Google-DoubleClick Merger - Search Engines::
7 - Yahoo Platform Targets Google, Microsoft in Online Ad Market (4577) 10 - Google Buys Contextual Ad Firm Begun (3972) eWeek Videos. NewsBreak Videos
http://www.eweek.com/c/a/Search-Engines/FTC-Clears-GoogleDoubleClick-Merger/HOME |
internetnews.com.
Malone said Google hasn't begun planning how
it would integrate DoubleClick.
That hasn't kept third parties from imagining how it might go down
for better or for worse.
Microsoft General Counsel Brad Smith
publicly complained that Google-DoubleClick will own 80 percent of
the market for serving ads to third-party Web publishers after its
merger is complete.
And immediately after Google announced its bid,
three privacy groups filed a complaint with the FTC. They argued the
deal gives Google the ability to "record, analyze, track and profile"
the activities of Internet users.
Google said the complaint, "Utterly fails to identify any practice
that does not comply with accepted privacy standards." DoubleClick
added, "Google would not be able to match its search data to the data
collected by DoubleClick, as DoubleClick does not have the right to
use its clients' data for such purposes."
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FTC to Investigate Microsoft, Yahoo Ad Buys 
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