I have to admit that the title of this article is a bit misleading, because you actually don’t want to use every available inch in your brochure. But more on that later. Let’s get right into some tips for maximizing the space you have available to you when you do a brochure printing.
Outlines
Outlines can not only use up the space on the outside edges of your brochure, but they can add an appealing aspect to it as well. Use outlines to enhance the message that you are trying to convey with your brochure. For example, if you are promoting a bookstore, you could put an outline of a book around the text. Or if you are promoting a computer shop, you could use an outline of a computer. This uses up space, but it does so efficiently, by instantly letting the reader know what your brochure is about.
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Headlines
This one is probably quite obvious to you. Most businesses feature prominent headlines on their brochures. However, what you should include in your headline is not always so cut and dry. While it is very tempting to have a big, bold headline with your company name, that may not be the smartest route to take. If your company name explicitly points out what type of business you have, then that is fine. If not, though, then you should include a different headline that points out to customers what type of company you have. They want to know how you can help them, before they want to know your name.
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Images or Pictures
You can fill in some of the blank space on your brochures with images and pictures. As long as they tie into the overall theme of the brochure, that would be fine. Be careful, however, that they don’t distract viewers from the purpose of the brochure, and that they are not overpowering in scope. Keep them simple and focused.
Color
Full color brochures are far more effective than black and white ones. Color not only enhances the attractiveness of your brochures, but takes up more space as well. As with everything else, though, you must be careful to use color efficiently. Do not overwhelm your customers with too many bold colors, especially if the tone of the brochure is serious in nature.
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White Space
Here is the caveat that I mentioned at the beginning of this article. While you do want to use as much of the space available as you can do efficiently, using up too much is a mistake. If your brochure looks cluttered because you literally tried to fill every millimeter of space, it is going to fail miserably. Use white space as your friend; it makes your brochure more readable.
The bottom line to all of this, as you may have noticed, is that you want everything to tie together. Whatever you use to fill up space on your brochures, make sure it all enhances the message you are trying to send, and doesn’t detract from it.
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