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| Repositioning a city | | Published by: mike 2008-11-20 |
| I'd like to find some case studies of how meeting planners, tourism
officials, and others have successfully "repositioned" their city from
being pereceived as an adventure destination spot to a corporate and
conference retreat.
Would also like to see some "where is it going" trend info on the same
topic. I'm especially interested in case studies where the Internet
played a surprising role (but not something generic like "They put up
a web site.")
I'll be checking this page many times so can respond to clarification
requests immediately.
Repositioning Atlantic City
"In Atlantic City, the state has allowed casinos to expand operations
to compete with a growing number of Native American and riverboat
casinos. The city has added a 500,000 square foot convention center,
expanded airports and invested more money into tourism development,
all with the aim of repositioning the city as a resort and convention
destination, rather than a casino day-trip destination, says Roger S.
Cline, a hospitality industry analyst at Arthur Andersen."
http://www.hotelsmag.com/0599/0599feat2_gaming.html
Microsoft PowerPoint - SGSF talk Ries::
File Format: PDF/Adobe Acrobat - View as HTMLThe Repositioning Planning Process. • Where do we want to be? – An essential city service. – A necessity, not a nicety. – A solution to community problems
http://www.wflccenter.org/ts_dynamic/edu_outreach/37_file.pdfHOME |
Hi pinkfreud,
I mean a city like San Francisco, known for its outdoor activities,
tried to attract more conferences and conventions. Or how a ski
resort village used the Internet in some interesting way to do the
same.
Atlantic City
"With the addition of a 500,000 square foot convention center,
expansion of area airports and future funding dedicated for tourism
development, Atlantic City is repositioning itself as a resort and
convention destination, rather than a casino day-trip destination."
http://www.hotel-online.com/Trends/Andersen/us_gaming.html
That's okay -- I really appreciate the update.
Anyone else?
jhabley,
Just wanted to let you know that I gave this a shot, but couldn't come
up with much. I had hoped that the Reno/Tahoe area might be a good
example; my cousin and her husband worked in hotel management at Lake
Tahoe, and the convention business seemed to be thriving. But I
haven't found any good online documentation, or even any leads toward
such documentation. I have a broad field of interests, but I think I
lack the business acumen for this kind of research. Hope another
Researcher can find exactly what you need!
~pinkfreud
Would Lake Tahoe qualify as an "adventure destination"?
Sure, the actual cities don't matter to me -- as long as some kind of
repositioning occured.
Can you give an example of a city that would be considered an
"adventure destination spot"? I don't quite understand the term.
Hi Jhabley,
Is this the kind of information you're looking for?
Thanks,
Bobbie7
Hi Bobbie7,
Those are certainly the results (the repositioning complete) but I'm
hoping to find more about HOW those were accomplished -- proactive
steps that people (meeting planners, tourism officials, etc.) took to
get there.
Hi Jhabley,
Here?s a document that describes how Sydney Australia repositioned
itself from a "Crocodile Dundee" image to a number one conference and
convention destination by hosting the Olympic Games.
http://www.blues.uab.es/olympic.studies/web/eng/blue/lessons/lesson7/center5.html
http://www.blues.uab.es/olympic.studies/web/eng/blue/lessons/lesson7/center6.html
--Bobbie7
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